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Our HQ staff of about 20 people took on the work of countless contractors. If we were going to get this done, weвЂ™d have to get creative and leap (not step) out of our comfort zone Normally we have 3-6 months to build a kitchen. This timeline was pretty aggressive, even by our standards. It would require us to launch a kitchen in Carmel, Indiana in roughly 30 days.

In December of 2019, we formed a partnership with Kroger. I want to tell you a story about how we took this idea of vertical integration to the next level.

When you control your process, you control your destiny. Always searching for areas of improvement to widen our moat, because we can. We obsess over controlling the entire experience. Wow, ClusterTruckвЂ¦ you sound like a control freak. I quote вЂњcompetitionвЂќ because I donвЂ™t really think we have competitors, weвЂ™re playing a different game than them. This is why we can outperform our non-vertically integrated вЂњcompetitionвЂќ even on our worst day.

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All while running it on our own software platform.

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We design our own menu items, we cook them in our own kitchen and we deliver them with our drivers and cyclists. More stages of production normally operated by separate companies.Д¬lusterTruck is a vertically integrated food delivery company. We're excited to partner with Kroger to redefine the food experience for their valued customers.Vertical Integration (n): The combination in one company of two or

'This winning combination has allowed us to thrill customers across the country, while achieving profitability. 'Our recipe for success has been a blend of cutting-edge software combined with high-quality ingredients and delicious variety,' Chris Baggott, ClusterTruck co-founder and CEO, said in the release. The average time between placing an order and a customer receiving their food is less than 30 minutes. This approach ensures that nearly every order is in the hands of the customer within 7 minutes of the meal's preparation. Its dark kitchens are powered by a software system that uses custom algorithms to optimize kitchen and delivery operations. Customers in Denver can visit .Д¬lusterTruck, co-founded in 2015, launched its first kitchen in 2016. Kroger Delivery Kitchen Powered by ClusterTruck will allow our customers to access restaurant-quality fresh and delicious meals like never before and without having to pay excessive service or delivery fees.'Д¬ustomers in Carmel, Indianapolis and Columbus delivery zones can go to to place orders or download the ClusterTruck app. 'Kroger is leveraging ClusterTruck's advanced technology to ensure our customers don't have to sacrifice quality and value for convenience when it comes to meal delivery.

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'The way our customers order and receive meals is evolving, and ClusterTruck's innovative culinary and digital design is cracking the code for the future of profitable meal delivery,' Kroger CIO Yael Cosset said in the release.

King Soopers Delivery kitchen, also run by ClusterTruck, will serve Denver customers, according to the release. The two partners are jointly launching a fourth kitchen in Carmel. It is initially rolling out in Carmel, Indiana, Indianapolis and Columbus Ohio. The goal is delivery of freshly prepared meals off multiple menus from one central scratch kitchen, according to a press release. is teaming up with ClusterTruck, a software platform for delivery-only kitchens, on Kroger Delivery Kitchen, a service that will serve both urban and suburban markets.